Toyota, Dentsu team up to improve marketing strategy


TOKYO — Toyota Motor Corp. and advertising firm Dentsu Group Inc. and have agreed to form a business alliance and establish two companies to improve Toyota’s communications and digital transformation strategy, Dentsu said in a statement Wednesday.

Both the firms will operate under a holding company, of which Toyota will own 66 percent and Dentsu 34 percent. The companies are scheduled to start operations in January 2021.

One of the companies will focus on improving Toyota’s marketing strategy to create “exceptional customer trust,” while the other will work on digital transformation and the use of data to improve customer relationships, Dentsu said.

Products You May Like

Articles You May Like

Go For A Fast POV Drive In A Modified Tesla Model 3 On The Nurburgring
2020 Nissan Juke Is Better Than Its Predecessor, Retains Its Quirkiness
2021 Volkswagen Atlas: Just Another Three-Row Midsize SUV?
Once again, Nissan turns to the Z for a dose of healing
California plans to ban sale of new gasoline-powered passenger vehicles in 2035

Leave a Reply

Your email address will not be published. Required fields are marked *